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NEGOTIATION TACTICS USED BY THE WORLD'S TOP BUSINESS BILLIONAIRES
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IGNORANT NEGOTIATORS DIE BROKE
Learn How Cuban, Trump, Kravis, Gates and the others
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For the past 35 years, I’ve been obsessed with billionaires (for lack of a better word)—not just their wealth, but how they bend deals to their will and walk away on top every... single... time. I mean, think about it—what really separates the ultra-successful from everyone else in negotiations? It’s not just deep pockets. If that were the case, why do some billionaires walk into a deal and absolutely destroy their competition while others lose their fortune?
The truth is, money is not the driving factor in the biggest negotiations. The real weapons? Cunning. Subterfuge. Absolute confidence. Cold-blooded strategy. A mastery of negotiation tactics that 98% of businesspeople never develop. These individuals play the game at an entirely different level, using power, influence, and psychological warfare in ways most people wouldn’t even think of.
And That's When It Hit Me...
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CHAPTER 2:
The Illusion of Choice-Controlling the Deal Before It Starts
- How Elite Dealmakers Engineer Negotiations Before They Begin
- Using Pre-Negotiation Tactics To Remove Alternative Options
- Real World Example: How Sam Zell Eliminated Alternatives To Acquire The Chicago Tribune. Utter Brilliance!
- Framing Concessions As "Victories" For Your Opponent
- Real World Example: How Blackstone Used A Minor Concession To Secure A Multi-Billion Dollar Real Estate Portfolio
- How To Create Artificial Urgency To Fast Track Almost Any Deal. Learn How The Billionaire Entrepreneurs Have This Down To A Science
CHAPTER 5:
The Art Of The Pyschological Squeeze
- Mirroring and Manipulation. Learn how Bill Gates Trapped Competitors Into Self Destructive Behaviour, Forcing Them To Make Costly, Unsustainable Mistakes.
- How Gates Created The "Illusion of An Unwinnable Battle" That Pushed The Competition To Quit. This negotiation tactic can be done in ANY business at any level.
- Anchoring Expectations Learn How Elon Musk Performed High Stakes Negotiation "Bluffing" By Using "Price Anchoring" To A Create A Foundation of A False Sense of Compromise. This is CRUCIAL in EVERY Negotiation You Enter Into.
- Forced Fatigue: How Mark Cuban Extends Negotiations To The Point of Tiring The Opposition Into Rushing Concessions. A MUST READ.
- Real World Example: Learn How Billionaire Dan Gilbert Used "Forced Fatigue" With A City To Secure A BILLION DOLLAR TAX BREAK
CHAPTER 7:
The Illusion Of Concessions: Making The Other Side THINK They Won
- How Mark Zuckerberg Controls Competitors With "Reverse Giveaways A Master of giving what a competitor a short term advantage in negotiations only to have the ability to reverse it back later on. Instagram a perfect example.
- The "High Anchor Drop" How Billionaire Larry Ellison uses extreme initial demands to manipulate the negotiation, terms and outcome from the very first meeting!
- Future Promises Instead of Immediate Cash Learn how Miami billionaire developer, Ugo Columbo, frequently structures generous financial incentives upfront to secure a deal, only to pay out later if the benchmarks are hit. This allows him IMMEDIATE LEVERAGE to close a deal and protects his downside, paying out incentives only if hurdles met.
- Distraction Concessions: How Jerry Buss Manipulated Sponsorship Deals: Visible Wins, Hidden Losses: Jerry Buss masterfully distracted sponsors by giving them flashy, high-visibility perks like courtside branding, luxury suites, and VIP access—making them feel like they struck gold. Meanwhile, the real value was buried in the fine print: long-term revenue shares, strict renewal clauses, and backend profit structures that heavily favored the Lakers.
- Real World Example: The Illusion of Victory- How Nike's Phil Knight Gave Distributors What They Wanted While Taking What He Needed
And in the process built a massive multi-billion dollar company on a global scale starting from nothing.
CHAPTER 9:
Cutting Off The Other Sides Options: The NO WAY OUT Strategy
- Locking Up Key Talent: Learn How Billionaire Miami Real Estate Developer Jorge Perez (Related Group) Locked Up Key Architects and Engineers Under Exclusive Agreements and Long Term Contracts To Ensure Competitors Kept At Bay
- How Mark Cuban Keeps Start-Up Founders Engaged For Long Haul Before Cuban writes a check he has the founders sign a strict Non-Compete to ensure if they do pivot there are serious financial repercussions and equity loss.
- Investment Legal Hurdles With Traps Mark Cuban writes his agreements with multiple layers of legal conditions that limit the start-ups ability to raise money freely from other investors that would DILUTE his position. He is protected DAY ONE.
- Learn How Michael Dell Kept Control Over His Suppliers and His Competitors: Michael Dell used whatever means necessary to placate his supply chain (financial incentives, stock options, etc) to lock down exclusivity or favorable pricing over his competitors. This is a VALUABLE strategy regardless if you're a million-dollar or MULTI-BILLION dollar company!
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Meet the Author
Jeremy Doe
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